Welcome to the City Swag Store!
This is your one-stop shop for officially licensed City of Jacksonville merch — all designed to celebrate civic pride and support community initiatives. From Mayor Donna Deegan's River City Readers literacy campaign to the I Dig Jax infrastructure effort, our store features locally designed items that reflect the energy, creativity, and spirit of Duval. We’re continuing to grow — with new collections and department partnerships on the way. Whether you're a lifelong local or just visiting, you'll find something here to rep Jax with pride. Shop now and support the programs that power our city — one shirt, sticker, and tote at a time.
I Dig Jax
I Dig Jax: Dino Edition
904 Neighborhoods
904 Icons
Uniquely Jax
Jacksonville Public Library
River City Readers
Jacksonville Fire & Rescue Department
JaxParks
Keep Jax Cute Gear
Office of Sports & Entertainment
Important Notice: All items available on the City Swag Store are produced by our trusted partners, Zazzle and Sticker Mule, and sold directly to consumers—there is no dead stock. Products from Zazzle include a 10% royalty percentage (e.g. a $18.05 t-shirt price includes a $1.81 royalty), and these funds will go to the Public Affairs Office to support marketing efforts for citywide events and initiatives. Items from Sticker Mule are sold at cost, with no additional revenue generated. Ord. 111.105(c)