Donna Deegan

Show your Jax pride with official City of Jacksonville gear inspired by the people, places and icons that make our city unique.

Discover hyperlocal Jacksonville finds from independent makers and online shops, all putting their own creative spin on the River City.

The businesses and organizations featured in the Shop Local Jacksonville section are independent of the City of Jacksonville. Inclusion on this page is for informational purposes and does not constitute City endorsement. Purchases are made directly through each retailer or organization, and the City does not receive proceeds from these sales or manage orders, returns or customer service.

Rep your favorite City departments and programs with gear created for the services, spaces and teams that keep Jacksonville moving.

Support the causes, campaigns and community initiatives making an impact across Jacksonville.

Important Notice: Official City of Jacksonville merchandise offered through the Public Affairs Zazzle and Sticker Mule storefronts is produced and fulfilled directly by those vendors, so the City does not purchase or maintain product inventory. Zazzle products include a 10% royalty that supports Public Affairs marketing and outreach efforts pursuant to City Ordinance 111.105(c). Sticker Mule products are sold at cost, with no additional revenue generated. Merchandise offered through other City department storefronts may use different production, fulfillment and revenue models. Products featured under Shop Local Jacksonville are sold independently, and the City receives no proceeds from those purchases.