Keep Jax Cute, Don't Pollute

Mayor Donna Deegan Launches “Keep Jax Cute: Don’t Pollute” Litter & Blight Campaign

A Citywide Call to Action for a Cleaner, Safer Jacksonville

Mayor Donna Deegan is leading a bold, citywide initiative to tackle litter and urban blight across Jacksonville. The “Keep Jax Cute: Don’t Pollute” campaign is a comprehensive effort focused on education, prevention and enforcement, and community engagement—empowering residents to take pride in their neighborhoods and help create a cleaner, more beautiful city for all.

“This is more than a cleanup—it’s a cultural shift,” said Mayor Deegan. “We’re building a Jacksonville where everyone can live, work, and play in neighborhoods that are safe, welcoming, and respected.”

The campaign aims to significantly reduce litter and blight through a sustained, community-driven strategy that promotes civic responsibility and accountability. Residents are encouraged to use the MyJax app to report and track litter hotspots, helping the City respond more effectively.

As part of the campaign, the City of Jacksonville is teaming up with the Jacksonville Jumbo Shrimp to launch the Jax Litter League! With the help of our new mascot, T.P. McClean, we’re inviting companies, neighborhood groups, and other organizations to compete for a cleaner city. The teams who bag the most trash will win the chance to throw out the first pitch at a Shrimp game and enjoy the game from a private suite.

🌟 A Cleaner City Starts With You

Jacksonville is taking a stand—and every resident has a role to play. Whether it’s reporting illegal dumping, joining a cleanup, or teaching kids the value of a clean block, your efforts matter.

• 🖊️ Take the Pledge: Sign the “Keep Jax Cute, Don’t Pollute” pledge

• 🌐 Visit the MyJax Customer Service Online Portal: Submit waste collection requests and report neighborhood blight.

• 📱 Download the Waste & Recycling App: The Jacksonville Waste and Recycling mobile app provides your customized collection calendar for trash, recycling, and green waste pickup, plus holiday scheduling and disposal guidelines. Not sure how to sort different types of waste? Use the “Wizard” section to determine whether a specific item goes into your trash, recycling or compost. You can even sign up for free reminders, so you'll never miss a collection day.

• 📆 Register a Cleanup Event: Use the online cleanup and inventory management system to register a clean-up, request supplies or trash pickup for a cleanup event, or share your results with us.

💬 Stay Connected

Follow us on social media using #KeepJaxCute and keep up with T.P. McClean, our campaign mascot who's making clean fun!

Together, we can make Jacksonville a cleaner, safer,
and more vibrant city—neighborhood by neighborhood.