Keep Jax Cute, Don't Pollute

Mayor Donna Deegan Launches “Keep Jax Cute: Don’t Pollute” Litter & Blight Campaign

A Citywide Call to Action for a Cleaner, Safer Jacksonville

Mayor Donna Deegan is leading a bold, citywide initiative to tackle litter and urban blight across Jacksonville. The “Keep Jax Cute: Don’t Pollute” campaign is a comprehensive effort focused on education, prevention and enforcement, and community engagement—empowering residents to take pride in their neighborhoods and help create a cleaner, more beautiful city for all.

“This is more than a cleanup—it’s a cultural shift,” said Mayor Deegan. “We’re building a Jacksonville where everyone can live, work, and play in neighborhoods that are safe, welcoming, and respected.”

The campaign aims to significantly reduce litter and blight through a sustained, community-driven strategy that promotes civic responsibility and accountability. Residents are encouraged to use the MyJax app to report and track litter hotspots, helping the City respond more effectively.

A Cleaner City Starts With You

Jacksonville is taking a stand—and every resident has a role to play. Whether it’s reporting illegal dumping, joining a cleanup, or teaching kids the value of a clean block, your efforts matter.

• 🖊️ Take the Pledge: Sign the “Keep Jax Cute, Don’t Pollute” pledge

• 🏪 Enroll your business: Join the City’s Litter Free Business Program to receive recognition and show customers your commitment to a clean, welcoming property.

• 🌐 Visit the MyJax Customer Service Online Portal: Submit waste collection requests and report neighborhood blight.

• 📱 Download the Waste & Recycling App: The Jacksonville Waste and Recycling mobile app provides your customized collection calendar for trash, recycling, and green waste pickup, plus holiday scheduling and disposal guidelines. Not sure how to sort different types of waste? Use the “Wizard” section to determine whether a specific item goes into your trash, recycling or compost. You can even sign up for free reminders, so you'll never miss a collection day.

• 📆 Register a Cleanup Event: Use the online cleanup and inventory management system to register a clean-up, request supplies or trash pickup for a cleanup event, or share your results with us.

Join the Competition to Clean Up Jax!

The Jax Litter League is a fun, team-based cleanup competition that invites companies, neighborhood groups, and community organizations to earn points by picking up litter across Jacksonville. Through special campaign partnerships and themed challenges, teams compete to bag the most trash, help create a cleaner city, and earn prizes and recognition—alongside encouragement and messaging from our campaign mascot, T.P. McClean.

Enroll in the Litter Free Business Program

The Litter Free Business Program is part of the City of Jacksonville’s “Keep Jax Cute: Don’t Pollute” campaign and is designed specifically for local businesses. This free, voluntary program recognizes businesses that commit to maintaining clean, safe, and welcoming properties—and to helping keep Jacksonville beautiful. Participating businesses receive official recognition from the City, along with tools and materials to showcase their commitment to cleanliness, pride, and community leadership.

Stay Connected

Follow us on social media using #KeepJaxCute and keep up with T.P. McClean, our campaign mascot who's making clean fun!

Together, we can make Jacksonville a cleaner, safer,
and more vibrant city—neighborhood by neighborhood.