This is your one-stop shop for officially licensed City of Jacksonville merch — all designed to celebrate civic pride and support community initiatives. From Mayor Donna Deegan's River City Readers literacy campaign to the  I Dig Jax infrastructure effort, our store features locally designed items that reflect the energy, creativity, and spirit of Duval. We’re continuing to grow — with new collections and department partnerships on the way. Whether you're a lifelong local or just visiting, you'll find something here to rep Jax with pride. Shop now and support the programs that power our city — one shirt, sticker, and tote at a time.