City of Jacksonville


Meet the Property Appraiser

Joyce Morgan, Duval County Property Appraiser


Sworn into office June 22nd, 2023, Joyce Morgan considers service to the citizens of Jacksonville as Mission number 1. Morgan is married to Dr. Richard Danford, Jr., CEO of the Jacksonville Urban League. They have three children, Faith, Morgan, and Richard III. They are members of the Bethel Church. She is a graduate of Jacksonville State University (AL) with a B.S. in Education who believes that learning is lifelong, therefore she is pursuing an Executive Master’s degree in Public Policy at Jacksonville University.

 With eight years of service as a Jacksonville City Council member representing District 1 in Arlington, Morgan continues to focus on what she says is Jacksonville’s most precious asset, our people. Her love for community service was honed early in life as her father was a veteran, her husband is a veteran, and her son is active duty in the Marine Corp. Morgan and her family lived in several states as well as Bad Kreuznach, Germany. She says this upbringing helped her establish a clear understanding of self-worth, hard work, and determination and instilled in her a sense of diversity, cultural awareness, and community pride.
Through her varied Council duties Morgan served on every standing committee with distinction performing duties ranging from Vice-Chair of the Finance Committee to Chair of the Rules Committee, Chair of the Transportation, Energy & Utilities Committee, and three years with the Value Adjustment Board including two of those years as the chair.

Morgan is a servant leader who uses her leadership skills and abilities to empower individuals, groups, and organizations. Morgan made it a priority to bring City Hall directly to Arlington through monthly town hall meetings. When in-person meetings were cancelled due to COVID-19, she initiated the first round of virtual District Town Hall Meetings. Her leadership abilities were recognized her first year on council with the Charles D. Webb award.
Morgan points with pride to District 1 projects during her watch including the re-opening of the Blue Cypress Golf Course and a million dollars in renovations to the Norman Studios. Critical improvements also include a traffic calming multi-million dollar “Roundabout” at the entrance to Jacksonville University. She also fought for new zoning codes in the Renew Arlington Community Redevelopment Area and Compliance Grants to help business owners fund the upgrades.
Before being elected to the Jacksonville City Council, Morgan served two decades as a news anchor and reporter, spending part of her tenure at Channel 4 and Channel 17. Simultaneously, she spent 20 years as an independent beauty consultant and training director with BeautiControl Cosmetics, leading a team of up to 80 consultants. Morgan also has extensive management/customer service and public relations experience through her work with a family McDonald’s franchise. Her background has equipped her to serve as Duval County’s Property Appraiser where she will continue to prioritize our community.