This year, you can show your neighborhood pride with the brand-new 904 Neighborhoods Collection: Shop the collection here ». Featuring colorful designs inspired by Jacksonville’s most iconic communities — from Springfield and San Marco to Mayport, Riverside, and beyond — this collection is a fun way to rep your favorite corner of the city.

Don’t forget to explore the official City of Jacksonville Store at jacksonville.gov/STORE, where you’ll find merch celebrating the City, the Jacksonville Public Library, Jacksonville Fire & Rescue Department, and special events.

Wherever you spend your 904 Day — cheering on the Jags, walking the Emerald Trail, or grabbing shrimp in Mayport — celebrate with pride and carry a little piece of Jacksonville with you.

👉 Learn more about the history of 904 Day at hoorayfor904day.com.