This move is designed to encourage economic growth, boost property values, support small businesses, and encourage efficient use of on-street parking and rideshare services. 

“This marks a major milestone in our vision to revitalize Downtown,” said Jacksonville Mayor Donna Deegan. “We’re bringing back walkability and foot traffic, slowing down vehicular traffic, and creating spaces where people want to gather and spend some time, rather than just speed through on their way someplace else.”

Today’s announcement marked the completion of phase one of this project, which included signal upgrades, pavement markings, and two‑way re-striping. These will be followed by expanded sidewalks, green tree canopies, and enhanced streetscapes - all working together to bring vibrancy and life back to the heart of our city, as envisioned by the Downtown master plan.

Up until the late 1930’s, Forsyth and Adams Streets were two-way (for more than 100 years!). However, at that time, which was considered a “car-first” period in traffic engineering, they were switched to one-way. Engineers prioritized quick movement for commuters to and from Downtown workplaces over walkability and commerce.

The reintroduction of two-way travel on Downtown Jacksonville streets has been a priority in the Downtown master plan for decades. This initiative has been reinforced through subsequent Mobility Plan Updates and transportation projects, with dedicated tax increment funding from the Downtown Investment Authority allocated for implementation.

Additional benefits of two-way streets include greater retail visibility and occupancy rates; improved walkability and pedestrian safety; increased sidewalk activity, and elevated residential demand and quality of life.